Digital Inkjet And Hybrid Technology Driving Advantage In Label Print

[David Lee]

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Digital capacity in label printing is often discussed in terms of innovation or transformation – or even ‘disruption’. On the shop floor, however, the growing importance of digital inkjet and hybrid technology appears to be less dramatic and more incremental. The shift to digitalisation is not necessarily replacing established production methods, but is allowing businesses to better adapt to shifts in workload patterns and customer expectations that have been building for some time.